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What is a Digital Product Passport?

A Digital Product Passport (DPP) is a structured digital record that contains key information about a product's origin, materials, sustainability credentials, and end-of-life handling. Under the EU Ecodesign for Sustainable Products Regulation (ESPR, Regulation (EU) 2024/1781), certain product categories will be required to have a DPP before they can be placed on the EU market.

Why is the EU introducing DPPs?

  • Circular economy goals (EU Green Deal)
  • Consumer right to know what products are made of
  • Enable recyclers and regulators to access sustainability data
  • Reduce greenwashing by mandating verified data

What data goes in a DPP?

  • Product identity (name, GTIN, batch, manufacturer)
  • Carbon footprint (production, transport, use, end-of-life)
  • Material composition (recycled content %, hazardous substances)
  • Repairability score and spare parts availability
  • Recycling and end-of-life instructions
  • Certificates and regulatory markings
  • Supply chain / origin information

The QR Code Data Carrier

Each DPP has a QR code (or NFC chip for expensive products). The QR code links to the public viewer where anyone can scan and see the data. This makes DPP information accessible to consumers, recyclers, and regulators alike.